ÖVA

Since 1974 the ÖVA is one of the must-have resources for advertising and product planning in Austria. The ÖVA is carried out exclusively by IMAS International and published once a year.
The Austrian Consumer Report contains extensive information on the use of a wide range of product categories and on the use and popularity of more than 1000 brands.
Moreover, the report gives information on media, sources of purchase, interests and attitudes.