Conjoint-Analyses

Conjoint analyses are, to a certain extent, shrouded in mystery. Only few people know what they really are, but everybody wants to have them since they are considered the second to none method in the marketing field. A Conjoint analysis is a potential analysis and is mainly used for product launches or relaunches. Since the Conjoint analysis is based on a multi-variable test it does not test possibilities A, B, C, … separately but jointly.
This way, costs are kept low and the respondents’ ability to discern and judge are not overstrained.