Advertising and Campaign Tracking

„Advertising and Campaign Tracking“ is the name of a method developed by IMAS International to analyse the impact of individual campaigns or entire advertising activities within a competitive environment. The findings shed light on effectiveness and popularity of commercials. The success of advertising activities (output) is considered as depending on the respective media spending (input). Applying this method gives our clients the chance to make their advertising as effective as possible and to continually monitor its success.