The sensor of conjuncture is signalising concern!
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Ranking of purchase 2011: 1. BIPA, 2. dm, 3. Schlecker and 4. Müller
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Also own supporters are not satisfied!
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Governmental policy: Also own supporters are not satisfied

The Austrians have the feeling to experience present days full of difficulties. At the same time 54 percent of them represent the opinion that we live better than the majority of the Europeans. Regardless of this favourable comparison the population passes hugely hard criticism on the coalition.

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The development of the drug store industry

Long-term trend of the Austrian Consumer Analysis (ÖVA) of the IMAS institute shows different developments and client structures within the drug store industry. Ranking of purchase 2011: 1. BIPA, 2. dm, 3. Schlecker and 4. Müller.

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The contact of reality of stagnation

According to the feeling of population the wealth is in danger. The idea of everlasting growth is doubted. The sensor of conjuncture of IMAS signalises concern.


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